The New Jersey Fives are teaming up with Kellogg’s Raisin Bran to temporarily rename the team “The Fibes” during Major League Pickleball’s 2026 Championship Weekend. The season-ending tournament takes place in New York City’s Central Park from August 28 through August 30.
The partnership follows an initial launch at the 2026 Mid-Season Tournament in Grand Rapids, Michigan. The campaign uses the team rename to bring attention to the role of dietary fiber in supporting digestive wellness and daily routines.
For the Central Park event, the practice court has been painted in magenta and purple brand colors to serve as an interactive area for attendees. Visitors at the venue can step onto the court, sample cereal, receive promotional merchandise, and meet the brand mascot, Sunny.
The initiative was developed alongside agency VaynerMedia to highlight daily nutritional choices. Federal dietary guidelines indicate that 95 percent of Americans do not consume enough fiber, which is an important component of gut health.
The activation also includes official team apparel available online for fans. The Central Park tournament wraps up a record-breaking 2026 season for Major League Pickleball and its 20 individual franchises.
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