Hello Kitty to float down Manhattan with red apple in 100th Macy’s Thanksgiving Day Parade

Hello Kitty is coming back to the Macy’s Thanksgiving Day Parade for its 100th year with a brand-new giant balloon. The character will hold a bright red apple, a nod to New York City’s nickname, the Big Apple.

Sanrio and Macy’s also announced a 23-piece Hello Kitty and Friends collection that uses the balloon-style artwork. It includes women’s and girls’ apparel, Loungefly backpack and bag charms, a Kidrobot plush bag charm and pin set, and seasonal decor from Blue Sky Clayworks. The pieces are sold only at Macy’s.

New Yorkers can shop the collection at the Macy’s Herald Square flagship store starting Oct. 15. It is also available on the Macy’s website and in select Macy’s stores nationwide.

“It’s incredibly special to see Hello Kitty return to the Parade with a brand-new balloon created for this moment,” said Jill Koch, chief brand officer at Sanrio. Parade executive producer Will Coss said the collection gives fans a way to take home this year’s celebration.

The 100th Macy’s Thanksgiving Day Parade airs Thursday, Nov. 26, on NBC and Peacock at 8:30 a.m. in all time zones. Fans can follow along on social media at @macys and #MacysParade. Balloon announcements and event details are at macys.com/s/parade.

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