Little Caesars has announced a promotional collaboration with Sony Pictures for the upcoming film Spider-Man: Brand New Day, featuring an interactive event in Brooklyn. The commercial brand is hosting a specialized pop-up experience on Saturday, June 27, 2026. The neighborhood event will take place at the Greenpoint Terminal Warehouse from 1:00 p.m. to 8:00 p.m.
The Brooklyn warehouse activation will center around a physical replica of character Peter Parker’s apartment. The temporary exhibition is structurally inspired by the fictional protagonist’s home roots in Queens, New York. Attendees will be permitted to explore the simulated living space, take photographs, and look for hidden design details tied to the film’s source material.
The weekend event will also serve as a venue to feature a new themed menu item called the Webberoni Pizza. This promotional product features a specialized topping pattern of shredded pepperoni and a toasted two-cheese blend meant to mimic a spiderweb design. The menu addition launched at participating corporate locations on June 22 ahead of the broader theatrical film release on July 31.
Starting on the initial June launch date, standard pizzas at participating locations will be distributed in newly designed film-inspired packaging boxes. Beginning July 6, corporate organizers will also offer an exclusive collectible poster with the purchase of the themed item. The promotional printed materials will feature three separate limited-edition designs that refresh on a weekly schedule.
A concurrent national television commercial directed by Greg Bell will debut to support the broader cross-promotional campaign. The local Brooklyn gathering serves as the primary physical touchpoint for the city-based campaign prior to the official movie premiere at the end of July. Additional options to customize standard orders with the webbed topping configuration will remain restricted to online orders.
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